The University of Professional Studies, Accra has organised a training workshop for some key stakeholders within Ghana’s sports fraternity.
The two-day intensive course in Sports Marketing and Management was attended by over 100 participants, mostly members of the Ghana League Clubs Association (GHALCA).
They included sports administrators, CEOs of football clubs, footballers and auxiliary staff at various sports management and support positions. They were taken through several models in Sports Management including effective and efficient sports administration, marketing, finance, and public relations.
The course was facilitated by experts in the sports sector.
Speaking at the closing ceremony on Friday, June 2, 2022, the Dean of the Faculty of Management Studies, Dr. Fidelis Quansah disclosed that the training programme was put together to educate club owners and sports administrators on modern trends in club administration and expose them to unmined opportunities in the sector.
She added that the growing financial pressure on Ghanaian club executives, especially those in the football industry, calls for a paradigm shift in the organisation and running of the affairs of sporting clubs.
“It is very critical that Sports Administrators are exposed to current international approaches to enable them to attract support for the development of sports in Ghana,” she said.
“The case for injecting more efficiency in the Management of Sports Organizations has become even more imperative, especially after the damning number 12 documentary that has tainted the image of not only football, but sports in general in Ghana.”
For his part, Dean of the UPSA School of Graduate Studies, Prof. John Kwaku Mensah Mawutor, in a speech read of his behalf, commended GHALCA for partnering UPSA to organise the training course for its members.
“I believe you have learned many valuable lessons from this course that will help you in your future business as custodians of a great industry that has the potential to make a significant contribution to our dear country’s socioeconomic advancement,” Dr. Mawutor said.
Chairman of GHALCA, Mr. Cudjoe Fianoo expressed his gratitude to UPSA for providing the platform for members to expand their knowledge.
He said the introduction of the course marks a turning point in Ghana’s sports administration and will go a long way to build the capacity of members of the association.
The two-day course was organised by the Business Development Centre of UPSA, in collaboration with the Ghana League Clubs Association (GHALCA). It is in line with Ghana’s sports development strategy for the positive development of a modern sporting system which is geared towards providing significant improvement in the planning, operation, administration and marketing of a Ghana Sporting Enterprise.