Students in the Master of Arts in Brands and Communications (MABC) programme at UPSA have been treated to a unique networking session on campus.
The highly patronized event, dubbed the MABC Commercium, brought together for the first time students, lecturers, faculty members, and alumni of the MABC program for a night of excitement, celebration, music, and dance.
Patrons were also treated to thrilling performances from renowned music stars including Edem, Akatakyie, Elorm GH, and Akwaboah.
The annual MABC Commercium, according to Dr. Ibn Kailan Abdul-Hamid, MABC Programme Coordinator, aims to foster professional networking among brands and communication professionals while also providing a conducive platform for students to discuss common issues affecting their studies and profession in general.
Dr. Abdul-Hamid stressed that academic qualifications in the 21st century were no longer enough to put one on the pedestal of success, adding that it was imperative for graduate students to build strong professional relationships as they climbed higher on the professional ladder.
“Networking is not only about exchanging ideas, but also serves as an avenue to create long-term relationships with mutual benefits,” he said. “Networking also opens the door for newer opportunities and helps you grow in confidence and status.”
Dr. Abdul-Hamid, who is also the mastermind behind the MABC Commercium, revealed that the event is here to stay.
He expressed his gratitude to the organizing committee for making the maiden edition a success. He also thanked the various sponsors, including SpicyGirl, Cocktail Laboratory, DJ Mensah, and Koco D’Luv Enterprise, producers of Koco Crunch plantain chips, for their support.
The event was co-emceed by ace comedian DKB, who brought his A-game to the academic feast while the famous DJ Mensah was behind the turntables.
The Commercium was considered a huge success, and not even the intermittent showers on the night could stop patrons from enjoying the night, which was full of positive vibes and laughter from comedian DKB.
Gracing the occasion were the newly appointed Pro-Vice-Chancellor of UPSA, Prof John Kwaku Mensah Mawutor, as well as the incoming Dean of the School of Graduate Studies, Dr Samuel Antwi.
Also in attendance were Prof Fidelis Quansah, Dean of the Faculty of Management Studies, Dr George Agbemebiase, Head of the Department of Marketing, Mr Abdulai Munkaila, Programme’s Coordinator for Total Quality Management.