Rebecca Baah-Ofori
Lecturer
Faculty: I.T. & Communication Studies
Department: Communication Studies
Academic Area(s): Public Relations Planning & Strategy, NGO Public Relations, Public Relations in Higher Education, •Development Communication
Email: [email protected]
Rebecca is an academic and a professional in Communication Studies. As an academic, her teaching areas include public relations planning and strategy development, public relations in NGOs and public relations in higher education. Her research interest is in development communication and the practice of public relations in various sectors.
As a development communicator with about ten years of experience, Rebecca has provided consultancy services in media and development, participated in research on agricultural development communication and also provided professional public relations services in the not-for-profit or NGO environment.
Academic Degrees
•Master of Philosophy in Communication Studies, University of Ghana, 2011.
•Bachelor of Arts in English, Kwame Nkrumah University of Science and Technology, 2008.
Professional Experience
•Lecturer, Department of Communication Studies, UPSA (2013-date)
•Communication Officer, Institute for Statistical, Social and Economic Research (ISSER), University of Ghana (2012-2013)
•Assistant Lecturer, Jayee University College (2011-2012)
•Graduate Researcher and Intern, Canadian Centre for Disability Studies, Manitoba, Canada (2011)
•Graduate Assistant, Department of Communication Studies, University of Ghana (2010-2011)
•Teaching Assistant, English Department, Kwame Nkrumah University of Science and Technology (2008-2009)
Selected Publications (presented from the most recent to the earliest)
Refereed Journal Articles
Spurk, C., Asule, P., Baah-Ofori, R., Chikopela, L., Diarra, B., & Koch, C. (2020). The status of perception, information exposure and knowledge of soil fertility among small-scale farmers in Ghana, Kenya, Mali and Zambia. The Journal of Agricultural Education and Extension, 26(2), 141-161.
Book Chapters
Amoako, G., Baah-Ofori, R., Ansah,.. & Kumisom, ….(Forthcoming, June 2021). Corporate social responsibility, firm reputation and reputational risks: A case of the banking sector in Ghana. In N. Ray & A. Bag (Eds.), Corporate social responsibility (CSR) practices: Toward economic, environmental and social balance. Apple Academic Press.
Baah-Ofori, R. & Amoako, G. (2015). Electronic customer relationship management in micro, small and medium scale enterprises in Ghana. In A. Khanlari, (Ed.), Strategic customer relationship management in the age of social media. Hershey, P.A.: IGI Global.
Amoako, G., De heer, F. & Baah-Ofori, R. (2015). Innovative Ansoff strategies in the hotel industry in Ghana. In N. Ray (Ed.), Emerging innovative marketing strategies in the tourism industry. Hershey, P.A.: IGI Global.
Professional Conferences & Workshops
1.Baah-Ofori, R. (2018). ORM4Soil Project Workshop, Winterthur, Switzerland
2.Baah-Ofori, R. (2017). ORM4Soil Project Workshop, Embu, Kenya
3.Baah-Ofori, R. (2016). ORM4Soil Project Workshop, Accra, Ghana
Subject Areas (Teaching)
Undergraduate level
•Public Relations Planning and Strategy
•NGO Public Relations
•Public Relations in Higher Education
•Advertising
Professional Membership & Affiliations
•Member, University Teachers’ Association of Ghana (UTAG)
As a development communicator with about ten years of experience, Rebecca has provided consultancy services in media and development, participated in research on agricultural development communication and also provided professional public relations services in the not-for-profit or NGO environment.
Academic Degrees
•Master of Philosophy in Communication Studies, University of Ghana, 2011.
•Bachelor of Arts in English, Kwame Nkrumah University of Science and Technology, 2008.
Professional Experience
•Lecturer, Department of Communication Studies, UPSA (2013-date)
•Communication Officer, Institute for Statistical, Social and Economic Research (ISSER), University of Ghana (2012-2013)
•Assistant Lecturer, Jayee University College (2011-2012)
•Graduate Researcher and Intern, Canadian Centre for Disability Studies, Manitoba, Canada (2011)
•Graduate Assistant, Department of Communication Studies, University of Ghana (2010-2011)
•Teaching Assistant, English Department, Kwame Nkrumah University of Science and Technology (2008-2009)
Selected Publications (presented from the most recent to the earliest)
Refereed Journal Articles
Spurk, C., Asule, P., Baah-Ofori, R., Chikopela, L., Diarra, B., & Koch, C. (2020). The status of perception, information exposure and knowledge of soil fertility among small-scale farmers in Ghana, Kenya, Mali and Zambia. The Journal of Agricultural Education and Extension, 26(2), 141-161.
Book Chapters
Amoako, G., Baah-Ofori, R., Ansah,.. & Kumisom, ….(Forthcoming, June 2021). Corporate social responsibility, firm reputation and reputational risks: A case of the banking sector in Ghana. In N. Ray & A. Bag (Eds.), Corporate social responsibility (CSR) practices: Toward economic, environmental and social balance. Apple Academic Press.
Baah-Ofori, R. & Amoako, G. (2015). Electronic customer relationship management in micro, small and medium scale enterprises in Ghana. In A. Khanlari, (Ed.), Strategic customer relationship management in the age of social media. Hershey, P.A.: IGI Global.
Amoako, G., De heer, F. & Baah-Ofori, R. (2015). Innovative Ansoff strategies in the hotel industry in Ghana. In N. Ray (Ed.), Emerging innovative marketing strategies in the tourism industry. Hershey, P.A.: IGI Global.
Professional Conferences & Workshops
1.Baah-Ofori, R. (2018). ORM4Soil Project Workshop, Winterthur, Switzerland
2.Baah-Ofori, R. (2017). ORM4Soil Project Workshop, Embu, Kenya
3.Baah-Ofori, R. (2016). ORM4Soil Project Workshop, Accra, Ghana
Subject Areas (Teaching)
Undergraduate level
•Public Relations Planning and Strategy
•NGO Public Relations
•Public Relations in Higher Education
•Advertising
Professional Membership & Affiliations
•Member, University Teachers’ Association of Ghana (UTAG)