John Paul Kosiba is a faculty member in the Department of Marketing at the University of Professional Studies Accra, Ghana. His research interests include consumer behaviour, digital and social media marketing, marketing communication and the role of brand attachment in consumer psychology. Kosiba’s work has appeared in a wide variety of professional journals, including the Journal of Business Research, the International Journal of Contemporary Hospitality Management, the Qualitative Market Research: An International Journal, the Journal of Retailing and Consumer Services, and The Service Industries Journal.

Kosiba is a PhD candidate in Business Administration at the University of the Free State, South Africa. He completed his B.Sc. and M.Phil. in Marketing at the University of Professional Studies and the University of Ghana respectively.