Dr. George C. Agbemabiese

Senior Lecturer (Vice-Dean, School of Graduate Studies)
Faculty: Management Studies
Department: Marketing
Dr. George Cudjoe Agbemabiese is a senior lecturer at the Faculty of Management Studies and presently the Head of the department of Marketing. He holds a PhD from Putra Business School, University Putra Malaysia and an MPhil from the University of Ghana Business School, University of Ghana.

Prior to being appointed the Head of Department, he had served in various capacities including Marketing representative on the Faculty of Management Board, Patron for Marketing Students Association and Coordinator for MBA Marketing program.
He also served as a research coordinator from 2019 to 2020 where he coordinated research activities within the department. He has also served on several committees including the Club House and Service Excellence Committees. He has accumulated significant years of teaching and research experience having been in Academia for over ten years.
He has taught and supervised students at both graduate and undergraduate levels. Courses taught include Advanced Marketing Management, Advanced Services Marketing, Sales Management and Marketing of Financial Services.

He has co-authored and published academic papers including book chapters in peer reviewed journals including Scopus indexed and high impact factor journals. His areas of interest include, Customer Relationship Management, Service Quality, Relationship Marketing, Customer Perceived Value, Service Recovery and Customer Loyalty. He has contributed towards the growth of the industry by consulting for Multinational giants like Melcom Group and Duraplast Ghana Limited