Eunice Yeboah Afeti

Assistant Lecturer
Faculty: Management Studies
Department: Marketing
Mrs Eunice Yeboah Afeti is an Assistant Lecturer at the faculty of management studies UPSA and a PhD candidate at the University of Ghana Business School, Accra Ghana.
Mrs Afeti holds an MPhil and Executive Masters of Business Administration from the University of Ghana.

Mrs. Afeti is an astute lecture in digital innovations in marketing, entrepreneurship and management, she is a proactive and creative researcher whose academic publications have appeared in top international conferences and reputable book chapters. Prior to her PhD studies, Mrs. Afeti had extensive industry experience in new product development, business development in the manufacturing sector for more than a decade with vast international experience in managing internal and external stakeholders across various countries and cultures with enthusiasm and commitment.
Again Mrs Afeti was a team leader in working to bring social and economic change to out grower farmers in the Akuapem -south municipalities of the Eastern region of Ghana. Her research interest includes Mobile Payments Ecosystems, Digital Payments and Payments Platforms, mobile commerce, electronic business social media marketing and innovative business models focusing on Merchant Adoption of Mobile Payment.