Global Media Alliance CEO urges students to develop digital communication competences

CEO of Global Media Alliance, Ernest Boateng, has emphasised the importance of developing digital communication skills for students at the University of Professional Studies, Accra (UPSA) to increase their chances of success in the job market.

He noted that digital communication skills have become an essential prerequisite in today’s world, stressing that graduates who possess such skills will have a competitive edge in both their personal and professional lives.

Speaking at a public lecture organised by the Faculty of Information Technology and Communication Studies at UPSA, Mr. Boateng advised Public Relations students to equip themselves with digital tools in order to effectively communicate with clients, stakeholders, and audiences across different regions and digital platforms.

The Guest Lecture Series, which was themed “Strategic Positioning of University Graduates to Deploy Digital Communication Skills for the Glocal Job Market,” took place on Wednesday, March 29 at the Justice Aryeetey Auditorium, UPSA Campus.

CEO of Global Media Alliance, Mr Ernest Boateng, addressing the audience at the lecture.


Mr. Boateng stated that PR professionals should also develop digital competencies in social media management, search engine optimization (SEO), and digital marketing trends.

“By developing a diverse skill set, emphasizing language proficiency, focusing on industry-specific skills, building a personal brand, gaining practical experience, and effectively networking, university graduates can position themselves strategically to deploy digital communication skills for the glocal job market,” he said.

Prof. Emmanuel Selase Asamoah, Dean of the Faculty of Information Technology and Communication Studies, underscored the importance of technology and digitalization across all aspects of human life.

A section of the students at the event.


He described the lecture’s topic as “very relevant,” especially at a time when Ghana and the rest of Africa are bridging the digital divide.

The Guest Lecture Series provides an academic platform and a suitable environment for researchers and professional experts to share their expertise with the student community and the rest of the world while shaping the thinking of society to inspire policy change.

Dr. Edwin Tetteh Ayernor, Chairman for the lecture and Director of Documentation and Information Management at UPSA, encouraged students to take advantage of the many opportunities within the digital communication space.

The third edition of the FITC’s Guest Lecture Series was attended by senior faculty, staff, and students of the university, with previous speakers including Dr. Koryoe Anim-Wright, Registrar of UPSA, and Professor Kwame Karikari, a renowned academic and veteran journalist.


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