Professor Abednego Feehi Okoe Amartey joined the University of Professional Studies, Accra (UPSA) sixteen (16) years ago as a Lecturer in the Department of Marketing. He was among the first batch of lecturers employed to augment the staff strength of the Faculty when the Degree programme was introduced.
A product of Aquinas Secondary School (1981 to 1986) and Prempeh College (1986-1988), Professor Amartey has extensive experience in both industry and academia.
Prof. Amartey obtained his undergraduate degree in Economics (major) from the University of Ghana in 1992.
He holds two (2) Masters Degrees:
• Master of Business Administration (Marketing Option); and
• Master of Philosophy in Marketing both from the University of Ghana Business School
He further holds a Doctor of Business Administration from the Swiss Management Center in Switzerland. He is a qualified Professional Marketer from the Chartered Institute of Marketing, UK. And, he is a Fellow of the Chartered Institute of Marketing, Ghana
Prof. Amartey has occupied several positions at UPSA including Head of the CIM Unit, Head of the Marketing Department, Dean of the Faculty of Management Studies and Pro-Vice-Chancellor of the University.
On the 25th of August, 2016, the Governing Council of the University appointed him Vice-Chancellor, making him the second Vice-Chancellor of the University. He officially took office on 1st January 2017 and in November 2018, he was appointed to the rank of Full Professor. In December 2020, the Governing Council appointed him for a second, four-year term.
Under his tenure, the University has grown in leaps and bounds. A few achievements include:
• In 2017, the total student body count was about 11,500. Today, the University boasts of more than 20,000 students;
• In 2017, UPSA had a total of 20 academic programmes. That number has increased to 33, representing a more than 50% increase. The new programmes include two doctoral programmes in Marketing and Accounting. Others are expected soon.
• During Prof. Amartey’s first term, the UPSA infrastructure projects included the building and commissioning of a new 3,500 capacity auditorium, a Student Centre, an Astroturf, and three (3) nearcompletion construction projects.
• In 2022, the University took possession of a 1584-bed student hostel. The University plans on opening another hostel soon.
Prof. Amartey is a member of several committees and boards, including the GETFund Board. He is the immediate past Chairman of Vice-Chancellors Ghana.
Prof. Amartey is the recipient of several distinguished awards including the following:
• Most Respected CEO in the Education sector in 2019 and 2020 by the Ghana Industry CEO Awards;
• CEO of the Year (Public Sector) at the Ghana Business Awards;
• West African Vice-Chancellor Visionary Leadership Award by the National Student Serve Association (NSSA) AFRICA, a global student body; and
• Chartered Institute of Marketing, Ghana (CIMG) Marketing Man of the Year in 2018
• He was named in the prestigious Emerald Literati Network Awards for Excellence 2016 for the paper he co-authored titled “Consumers’ attitude towards social media advertising and their behavioral response: the moderating role of corporate reputation” published in Journal of Research in Interactive Marketing 2015; and
• CEO of the Year (Tertiary) at the Ghana CEO Awards.
He is also a Resident Pastor at Revival Outreach Church.
He is happily married with three wonderful children.
Professional
Professor Amartey is a Fellow of the Chartered Institute of Marketing, Ghana (CIMG). He has served on many distinguished past board and committees in the University and outside the University. He is an external assessor, reviewer, and consultant for several institutions and journals both local and international. Professor Amartey is currently the Vice- President of Consumer Advocacy Centre-Ghana, an affiliate of Consumer International, in addition to his numerous community service activities.
Research Interests
Professor Amartey works in the following areas: Branding, Consumer Behaviour, Customer Engagement, and Service Experience
Teaching and Supervision
Professor Amartey has extensive curriculum development and teaching experience across Marketing, Management, and Entrepreneurship. He has taught many subjects including Strategic Marketing, Brands Management, Integrated Marketing Communications, and Marketing Research. He has also supervised students writing dissertations in these areas as well.
Awards and Honors
Prof. Amartey is the recipient of several distinguished awards including the following:
• Most Respected CEO in the Education sector in 2019 and 2020 by the Ghana Industry CEO Awards;
• CEO of the Year (Public Sector) at the Ghana Business Awards;
• West African Vice-Chancellor Visionary Leadership Award by the National Student Serve Association (NSSA) AFRICA, a global student body; and
• Chartered Institute of Marketing, Ghana (CIMG) Marketing Man of the Year in 2018
• He was named in the prestigious Emerald Literati Network Awards for Excellence 2016 for the paper he co-authored titled “Consumers’ attitude towards social media advertising and their behavioral response: the moderating role of corporate reputation” published in Journal of Research in Interactive Marketing 2015; and
• CEO of the Year (Tertiary) at the Ghana CEO Awards.
Selected Publications
Journal Articles
Boateng, H., Kosiba, J.P., Okoe, A.F. (2019). Determinants of consumers’ participation in the sharing economy: A social exchange perspective within an emerging economy context. International Journal of Contemporary Hospitality Management, 31(2), 718-733.
Kosiba, J. P., Boateng, H., Okoe, A. F., & Hinson, R. (2018). Trust and customer engagement in the banking sector in Ghana. The Service Industries Journal, 1-14.
Adam, D. R., Ofori, K. S., Okoe, A. F., & Boateng, H. (2018). Effects of structural and bonding-based attachment on brand loyalty. African Journal of Economic and Management Studies, 9(3), 305-318.
Boateng, H., Okoe, A. F., & Hinson, R. E. (2018). Dark tourism: Exploring tourist’s experience at the Cape Coast Castle, Ghana. Tourism Management Perspectives, 27, 104-110.
Okoe, A. F., Boateng, H., Narteh, B., & Boakye, R. O. (2018). Examining human resource practice outcomes and service innovation. The Service Industries Journal, 38(7-8), 431-445.
Kosiba, J. P. B., Boateng, H., Okoe, A. F., Boakye, R. O., & Hinson, R. (2018). Examining customer engagement and brand loyalty in retail banking: The trustworthiness influence. International Journal of Retail & Distribution Management, 46(8), 764-779.
Ofori, K. S., Boateng, H., Okoe, A. F., & Gvozdanovic, I. (2017). Examining customers’ continuance intentions towards internet banking usage. Marketing Intelligence & Planning, 35(6), 756-773.
Boateng, H., Okoe, A. F., & Mensah, T. D. (2017). The relationship between human resource practices and knowledge sharing in service firms. Business Information Review, 34(2), 74-80.
Boateng, H., Agyemang, F. G., Okoe, A. F., & Mensah, T. D. (2017). Examining the relationship between trustworthiness and students’ attitudes toward knowledge sharing. Library Review, 66(1/2), 16-27.
Osarenkhoe, A., Okoe, A. F., & Serwaa Adjei, J. (2017). Online corporate social responsibility reporting: A case study of an indigenous Ghanaian bank. Mjölby: Atremi AB, 1, 103-122.
Okoe, A. F., & Boateng, H. (2016). Two-way communication on bank websites in Ghana: A data triangulation approach. Information Development, 32(5), 1471-1484.
Okoe, A. F., & Boateng, H. (2016). Assessing the CSR information needs of Microfinance institutions’ (MFIs) customers. Journal of Information, Communication and Ethics in Society, 14(3), 272-287.
Okoe, A. F., & Boateng, H. (2016). Assessing the online CSR communication of an indigenous Ghanaian bank. Communication Research and Practice, 2(2), 229-243.
Boateng, H., Okoe, A. F., & Omane, A. B. (2016). Does personal innovativeness moderate the effect of irritation on consumers’ attitudes toward mobile advertising?. Journal of Direct, Data and Digital Marketing Practice, 17(3), 201-210.
Okoe, A., Boateng, H., & Mensah, T. (2016). The effects of job satisfaction, employee commitment, workplace friendship and team culture on service recovery performance. Management Science Letters, 6(11), 713-722.
Boateng, H., Adam, D. R., Okoe, A. F., & Anning-Dorson, T. (2016). Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective. Computers in Human Behavior, 65, 468-478.
Okoe, A. F., & Arkorful, H. (2016). An assessment of the link between customer satisfaction and retention in the mobile telecommunications industry in Ghana: an undergraduate student’s perspective,
Journal of Management and Information Research, 1(1), 20-44.
Okoe, A. F., Boateng, H., & Anning-Dorson, T. (2016). Consumers’ preference for foreign products in an emerging market: do family communication patterns play a role?. International Journal of Business and Emerging Markets, 8(2), 210-221.
Boateng, H., & Okoe, A. F. (2015). Determinants of consumers’ attitude towards social media advertising. Journal of Creative Communications, 10(3), 248-258.
Boateng, H., & Okoe, A. F. (2015). Consumers’ attitude towards social media advertising and their behavioral response: The moderating role of corporate reputation. Journal of Research in Interactive Marketing, 9(4), 299-312.
Quansah, F., Okoe, A., F. & Angenu, B. (2015). Factors affecting Ghanaian consumers’ purchasing decision of bottled water. International Journal of Marketing Studies, 7(5), 76-87.
Angenu, B. B., Quansah, F., & Okoe, A. F. (2015). Determinants of Online Banking Adoption among Ghanaian University Students. Journal of Service Science and Management, 8(02), 183-190.
Okoe, A. F., Amartey, R. & Arkorful, H.(2015) Community sanitation and corporate image in the hospitality industry: a case of Ghana’s top-rated hotels. Quarterly Review of Business Disciplines, 1(4), 343-354.
Okoe, A. F., Boateng, H., Quansah, F., & Omane, A. B. (2015). Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market. Asian Journal of Marketing, 9(1), 27-37.
Okoe, A., F. & Boateng, H. (2015). Consumer attitudes toward and intentions to accept mobile advertising. Management Science Letters, 5(9), 833-842.
Osarenkhoe, A., Byarugaba, J. M., Birungi, M. K., Okoe, A. F., & Bennani, A. E. (2014). Technology-Based Service Encounter—A Study of the Use of E-Mail as a Booking Tool in Hotels. Journal of Service Science and Management, 7(06), 419- 429.
Puni, A., Okoe, A.F. & Damnyag, J. B. (2014). A gap analysis of customer perceptions and expectation of service quality amongst mobile telephony companies in Ghana. Journal of Management and Strategy, 5(3), 60- 70.
Okoe, A. F., Adjei, J. S., & Osarenkhoe, A. (2013). Service quality in the banking sector in Ghana. International Journal of Marketing Studies, 5(2), 81- 92.
Okoe, A. (2013). An assessment of the dialogic potential of bank websites as a strategic management tool in Ghana. Journal of Business Research, 7(1), 60-69.
Okoe, A. F., Osarenkhoe, A., & Hinson, R. (2013). Using the analytical hierarchy process framework to study bank selection criteria of students in the Institute of Professional Studies in Ghana. Journal of Strategy and Management. 4(3), 27-37.
Hinson, R., Osarenkhoe, A., & Okoe, A. F. (2013). Determinants of bank selection: a study of undergraduate students in the University of Ghana. Journal of Service Science and Management, 6(3), 197-205.
Conference Papers
Okoe, A. F & Asamoah, E. (2017). A Comparative Study of customer-based brand equity across selected hotels in Ghana. 3rd International Conference on Business Management and Entrepreneurial Development, UPSA, Accra Ghana, April 2017.
Abdul- Hamid, I. K., Okoe, A.F, & Boateng, H. (2017). Corporate Social Responsibility Communication (CSR) by Banks: Exploring young customers’ CSR information behavior. International Academy of African Business and Development, Atlanta, Georgia, USA, April 2017.
Okoe, A. F & Puni, A. (2016). Distance culture and whistleblowing in Ghana: A model for the future. International Journal of Arts of Sciences
Okoe, A.F., Osarenkhoe, A. Adjei, J.S. (2014). Online Corporate Social Responsibility Reportage of an Indigenous Ghanaian Bank: A Case of Cal Bank Ltd, International Academy of African Business and Development, University of West Indies, Barbados, May 26-29.
Osarenkhoe, A. & Okoe, A.F., (2013). Online Brand Dispositions of Banks in Ghana. 13th International Academy of African Business Development conference hosted by Ghana Institute of Management & Public Administration/the University of Ghana, Accra, Ghana 13-18 May.
Books
Hinson, R.E., Adeola, O, & Okoe, A.F. (2018). Sales Management: A Primer for Frontier (2018). Sales Management: A Primer for Frontier Markets. Information Age Pub Inc, North Carolina.